We deliver high-converting UGC creative for brands scaling on Meta.
You don't pay us a retainer. We get paid when your ads perform. That's the whole model.
Your creative pipeline is the bottleneck.
Brands scaling on Meta need 30+ new ad creatives a month. Most in-house teams can ship 8. That gap is where your CPA quietly climbs and your scale plateaus.
Single-channel risk
If 80% of your revenue runs through TikTok Shop, you're one algorithm change away from a 60% drop. Meta is the cleanest second channel — but it needs creative volume to scale.
In-house creative burnout
One creator on payroll gets you 8 ads a month. Meta wants 30. Burning out your marketing lead isn't a strategy — it's a fuse.
Fiverr UGC is a lottery
One-off creators with no system, no feedback loop, no quality filter. You pay, you hope, you start over when it doesn't work. There's a better model.
Trybe is the creator marketplace built for Meta performance ads.
It's not influencer marketing. It's not TikTok Shop affiliates. Brands post creative briefs, vetted UGC creators apply, you pick who you want, and the ads run on your Meta account — not theirs.
What Trybe is
- A creator marketplace where brands post briefs and creators apply
- Performance-based payment models, not flat-rate gigs
- Ads run on your own Meta ad account, with your spend
- You own the creative, the data, and the optimization
What Trybe is NOT
- Influencer marketing (creator's audience is irrelevant)
- TikTok Shop affiliate work
- A platform that holds your creative hostage
- A retainer-based agency model
We take the influencer management work off your plate.
Trybe is open to anyone — which means thousands of creators, most of them not built for performance UGC. CRTV is the curation, coaching, and quality layer that sits between you and the creator pool.
Curated creator access
We've built a roster of creators specifically coached for performance UGC. You get matched, not flooded with applicants.
Creator coaching & training
Every creator on our roster has been trained on hooks, retention, scripting, and ad psychology — using the same frameworks we use to make ads ourselves.
Content management & approval
We handle brief distribution, revision rounds, and quality control. You receive approval-ready creatives, not raw submissions to sort through.
Volume without burnout
High-volume UGC creative delivered weekly, ready to run on your Meta account. No retainer, no creative team to hire, no Fiverr roulette.
You get the volume. We handle the operations.
You don't pay us. You pay the ads that work.
CRTV's cut comes from the creators we deliver — not from your budget. There's no retainer, no management fee, no flat-rate agency cost. You pay creators directly through Trybe, based on how their ads perform. When the ad scales, the payment scales. When it doesn't, you didn't waste a retainer on it.
% of Adspend
Pay creators a percentage of what you spend running their ad on Meta. When a creative wins and you scale it to $20k of adspend, the creator earns a cut of that. Their incentives are aligned with making ads that scale.
% of GMV
Pay creators a percentage of revenue their ad drives. Tied directly to conversion. Best for brands where the bottleneck isn't reach — it's whether the audience buys.
Flat per creative
Pay a fixed rate per approved creative — predictable, simple, no performance variable. Best for testing batches before committing to scaling spend on a creator.
From brief to creative, in days — not weeks.
Here's exactly what happens when a brand works with CRTV.
You send the brief
Tell us what you need: angle, product, deliverable count, payment model preference.
We structure it for performance
We refine the brief to attract the right tier of creators and pre-empt revision cycles.
Our roster applies
Curated CRTV creators apply through Trybe. We filter for category fit and presentation style.
You pick your creators
Review the matched applicants. Approve who you want. We coordinate from there.
Creators film. We approve.
Creators deliver to spec. We review every submission before it hits your inbox.
You run the ad. They get paid on performance.
Ads run on your Meta account. Creators are paid based on the model you selected. CRTV's cut comes from theirs.
We can send you an offer directly through Trybe.
No call needed. Click the link below, fill out a quick form, and we'll send a tailored Meta ads offer through the platform.
Get your offer on TrybePerformance UGC we've shipped.
Real ads, real creators, real results. (Click to play.)
Brands that have trusted our work.
Selected work from current and previous engagements. Case studies available on request.
Operators, not marketers.
Cam is a veteran 6 figure creator. He runs the brand-side of the agency because he knows what brands need from the inside out.
Ryan came from the brand-review side of UGC. He's reviewed thousands of creator submissions. He runs the creator-side of CRTV — sourcing, vetting, and coaching the network.
We make ads. We review ads. We built CRTV because we got tired of watching brands and creators both get the worst version of the model.
What brands ask before working with us.
Let's see if we're a fit.
We're taking on a few new brands this quarter. Book a 20-minute call and we'll walk through your current creative pipeline, what's broken, and whether CRTV plugs the gap.